Grand Central Terminal 101st Anniversary
I've always thought it's been a missed opportunity for everyone to only celebrate the "big" numbers in life. They've become so expected, why can't there be more celebrations for the moments in between milestones? I created an identity for a proposed 101st birthday party event for Grand Central Terminal, complete with a train travel amenities kit. I took my visual inspiration from the most iconic sights in the main lobby: the clock, the windows, and the gorgeous green ceilings.